Creative Director / Art Director
JUMBO BALL ACTIVATION
Designed for the US Open, this activation celebrates Wilson's role as the official ball of the tournament since 1978, paired with an interactive experience for visitors.
Each year, the jumbo tennis ball ranks among the most sought after souvenirs at the Open. This pod was built to honor that icon and Wilson's long standing partnership with the event, featuring a hot pink jumbo ball in a limited edition colorway.
Engineered to handle the ebb and flow of thousands of visitors over three weeks, and built to withstand New York's summer heat and humidity, the pod was a clear success, visible from a distance across the grounds.
CREDITS
Garth Weber, VP Creative // Ian Achong, 3D Designer